BBQ Pitmasters

BBQ Means pork, and pork is all things Smithfield. For this campaign, our challenge was to create a campaign focused around leaders in the BBQ scene.

We used the great knowledge of Tuffy Stone, Chris Lilly, Ernest Servantes, Sterling Ball and Darren Warth.

They quickly became the faces/spokesmen of Behind The Pit: The Art of the Pitmaster.